Service design project
Design brief: Design a new customer experience for Pentik stores in 2020
Team members: Moira Douranou, Tytti Vuorikari, Anu Mantsinen and Anu Corin
University of Lapland, 2016
Design brief: Design a new customer experience for Pentik stores in 2020
Team members: Moira Douranou, Tytti Vuorikari, Anu Mantsinen and Anu Corin
University of Lapland, 2016
Through studying future trends, making customer interviews, ideating, making customer journeys, prototyping and collecting feedback we developed a strategy blueprint for Pentik, interior design retailer and ceramics manufacturer. The delivered final blueprint consists of 4 complementary concepts of transparency, circular economy, customization and artist collaborations, setting a direction for the future decision making. The concepts include new services and guidelines for how to improve existing services. The process, the blueprint and additional ideas were presented to the company in the form of a book and a video. My role in the project was to research, edit, ideate, visualize and manage time and communication in the team. I also created the layout for the delivered book.
The project gave me more confidence in how to use service design methods and it provided valuable insights in how to communicate about sustainability.
Pentik strategy for 2020 - each statement representing a concept
"Pentik is up to date" - concept of lifting up the makers of the products
trough media channels.
trough media channels.
"Pentik is art" - concept of local artist collaboration in store design
Visualizing nature as inspiration, communicating the inspiration and origin to the customer
Our work was presented in the form of a printed book, which I created the layout for using InDesign.
